privacy policy

This Digital Privacy Policy (“Privacy Policy”) describes the privacy practices of Equinox Holdings, Inc. under the PROJECT BY EQUINOX brand (“Project by Equinox”) in connection with the Project by Equinox website, and all features, functionalities, services and content made available through such website (collectively, the “Site”). By using the Site, you are acknowledging that you have read, understand and agreed to the terms and conditions of this Privacy Policy and expressly consent to our collection, use and disclosure of your personal information, as described in this Privacy Policy.

We use the personal information collected through the Site in an effort to fulfill our commitment to offering and providing unparalleled service to our Project by Equinox guests. This Privacy Policy is intended to describe the personal information that is collected from users of the Site and how it is used and disclosed by or on behalf of Project by Equinox.

This Privacy Policy may change as we continue to evolve our business, as well as the Site. If we change this Privacy Policy, we will post the revised document here, and such changes will be effective immediately upon that posting. Your continued use of the Site constitutes your acceptance of such changes and agreement to be bound by the modified Privacy Policy, and so we recommend that you review this Privacy Policy periodically when accessing or using the Site.

This Privacy Policy was last updated on: March 8, 2017

When you access and use the Site, we may directly or indirectly collect information that identifies or relates to you, which includes, without limitation:

Contact and Demographic Information: Information on how to contact you, such as your name, e-mail address, mobile or other phone number, mailing address and zip code, which you may provide to us when, for example, you inquire about Project by Equinox, or when you subscribe to receive our mailing list. This may also include certain demographic information such as date of birth, age and gender.

Guest Information: Information, including email address, username, password, and contact information, that may be collected by or on behalf of us in connection with how you use and interact with Project by Equinox and our Site, such as when you book a class or session at Project by Equinox or complete a survey regarding your experience with Project by Equinox. If you are a Project by Equinox guest and given an opportunity (e.g., as part of special event) to use the Project by Equinox video booth (and share video clips to their social media accounts, then we may collect information in connection with their use, including email address, social media account information, and video and audio footage.

Transaction Information: Information related to your purchase(s) of goods and services through the Site, such as your credit/debit card information, billing address, the goods and services purchased, and other related transaction information.

Usage Information: Information about your Internet connection, browser, or computer/device, IP address or device ID, and information on how you use and interact with the Site, such as the pages or features you access.

We use the personal information collected directly and indirectly through our Site and your experience at Project by Equinox to provide you with the services and products you request, to deliver a more relevant and curated experience with the Site and relationship with Project by Equinox, and to satisfy our other business purposes and needs. This may include, without limitation, using that information in connection with:

Transaction Fulfillment: Providing you with the services, goods or information you have requested, and to respond to inquiries, requests and comments from you.

Promotional Materials: Communicating special offers, promotions and information about Project by Equinox, our offices and special events to you via email or to you mailing address, if you have provided one. We may also send you newsletters and information about products, services and promotions of our business partners and affiliates. If you do not wish to receive these promotional emails, you can opt out of future promotional mailings by clicking on the unsubscribe link located on the bottom of the relevant promotional email. Although we strive to update our email list as frequently as possible, you might receive another promotional email before we are able to remove you from our lists. Please note that even if you opt-out of receiving promotional emails, you will continue to receive guest communications regarding the operation of Project by Equinox, such as class booking confirmations and reminders, as described below.

Guest Communications: Providing our guests with administrative communications, announcements and information about their experience with Project by Equinox, such as booking confirmations and reminders, waitlist notifications, information regarding location hours or billing notifications. Project by Equinox may use any contact information held on file (including email, mailing address, telephone or mobile phone and fax) to communicate with a guest in relation to day-to-day administrative activities, such as online purchases and important service alerts. We may also send you, typically by email, surveys regarding you experience with Project by Experience and/or the Site, to help us understand and improve your experience.

Personalized Experience: Delivering a more relevant and curated experience to Site users a Project by Equinox guests, including by recommending services or content we think users and guests will enjoy. As part of our efforts to provide guests with a more personalized experience, we may combine the information regarding a guest and collected through the Site with other information that we have collected from a guest in the course of his or her relationship with Project by Equinox, including, without limitation, information collected offline when a Guest checks in to our location, information the guest volunteers when participating in sessions regarding physical health, nutrition and fitness goals, and information about the guest, such as session logs, that may be provided by trainers and other Project by Equinox staff.

Business Purposes and Research: Analyzing and improving the services we offer (including on or through the Site), better understanding our business, offerings and guests and other Site users, evaluating products and services that may be of interest to you, and carrying out internal purposes and research and otherwise operating our business. This may include aggregating information regarding you across our entire user base or part of our user base.

Except as described in this Privacy Policy or in other situations where we have otherwise provided clear prior notice to you, Project by Equinox does not sell, rent or otherwise share your name, email address, or any other personally identifiable information to unaffiliated third parties. We may, however, share information for the following reasons and with the following persons:

Agents and Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include creating and maintaining our Site, providing our booking and registration databases, sending postal mail and e-mail, managing and updating customer lists, analyzing data, providing marketing assistance and providing customer service. They have access to your personal information in order to perform their functions, but may not use it for other purposes, unless otherwise disclosed to you. Without limiting the foregoing, our booking and registration databases are provided by MINDBODY, Inc., who may use and share the information you provide to them as disclosed in their privacy policy.

Compliance and Protection: We reserve the right to disclose any information we have concerning you if we determine doing so is necessary or desirable to: comply with our obligations under the law or in connection with any legal process or investigative or governmental requests; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Project by Equinox, its affiliates, our trainers, employees, guests, Site users or others. This includes exchanging information with other companies and organizations for fraud protection, as well as providing information to law enforcement and governmental authorities.

Corporate Transactions: In the event of a reorganization, merger or sale of Project by Equinox or any of its affiliates, we may transfer any and all information we have collected about you to the relevant third party.

Aggregated Information: We may also share aggregated statistical data with partners that includes your demographic or other information but does not identify you. We reserve the right to provide any and all such aggregated and de-identified data to third parties.

We use cookies and similar technologies such as web beacons to enhance your experience on our web site. For example, a cookie enables us to remember which Site pages you have visited, or if you have logged into our Site, so that the next time you return to our Site you have a more customized experience or do not have to log in again.

You can adjust how your Internet browser (like Chrome or Safari) responds to cookies (e.g., to warn you every time a cookie is sent, or to turn off all cookies). See your browser's Help menu for these instructions. By disabling your cookies, please understand you may not have access to some of the features that enhance your user experience on the Site.

Project by Equinox does not currently allow third parties to collect personally identifiable information about your online activities over time and across different websites when that individual uses the Site and therefore does not respond to web browser “do not track” signals.

Project by Equinox allows individuals who are at least 18 years of age to book and attend classes, sessions and special events at Project by Equinox. However, teenagers that are at least 16 years of age may also attend with the written consent of a parent. Similarly, the Site are intended for use by adults, and you must be at least 18 years of age or, for teenagers ages 16 to 18, have parental consent, to provide personally identifying information to us. The Site are not intended for children under the age of 13, and we do not knowingly collect or store any personal information from children under the age of 13.

While the Site may contain links to or embed other sites, products or services, please note that when you click on one of these links or access any embedded site or service, you are 'clicking' away from the Site and accessing a third party’s website or functionality. For example, our “Book a Class” functionality is enabled by MINDBODY, Inc., and when you book a class or session at Project by Equinox, your information will be subject to their privacy policy.

Please understand that these third parties may collect information about you which will be used under their privacy policies. We encourage you to read the privacy polices of these third parties, as their practices may differ from ours. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE COLLECTION OR USE OF YOUR INFORMATION FROM ANY SUCH THIRD PARTIES.

If you have questions regarding Project by Equinox, this Privacy Policy, or our Site, please email us at Your feedback is always welcome and appreciated.